SEO professionals use Email marketing as an effective tool to communicate with their customers and increase the conversion rate. But, you may lose your cool when you see your business emails getting labeled as SPAM in your subscriber’s email. It’s a fact that 90% of all emails available on the Internet are spam. But, marketers want to increase their sales at all costs (through email marketing).
Actually, people and business organizations use filters or buy company services (that deals in Email filtration) to stop the bombardment of unnecessary emails and receive only those that contain meaningful content for them. So, it’s up to you to check whether your emails are legitimate or not.
Steps for avoid email in spam folder:
- Stop sending unnecessary newsletters to your subscribers. Send only personalized emails to them.
- Keep the content simple, straightforward and precise.
- Make sure you follow CAN-SPAM Act of 2003 strictly. It stops your emails from being termed as spam,
- Activate Email Authentication as it stops the generation of spam emails from your email address,
- Consider using third-party Email services.
